Books & Monographs This collection consists of books and monographs written and published by IIMK Community. http://dspace.iimk.ac.in:80/xmlui/handle/2259/527 2026-05-12T13:18:42Z 2026-05-12T13:18:42Z Advertising and Promotion: An Integrated Marketing Communications Perspective Purani, Keyoor Belch, George E Belch, Michael A. http://dspace.iimk.ac.in:80/xmlui/handle/2259/528 2020-12-08T17:20:57Z 2013-01-01T00:00:00Z Advertising and Promotion: An Integrated Marketing Communications Perspective Purani, Keyoor; Belch, George E; Belch, Michael A. This book is on Advertising and Sales Promotion. 9th Edition 2013-01-01T00:00:00Z