Proceedings of conferences held at IIMK http://dspace.iimk.ac.in:80/xmlui/handle/2259/577 2026-05-12T13:15:26Z 2026-05-12T13:15:26Z Yadav, Subhash http://dspace.iimk.ac.in:80/xmlui/handle/2259/672 2020-12-08T17:21:50Z 2007-04-10T00:00:00Z

A Vedic Critique of Marketing Yadav, Subhash PART II – CO-OPERATIVE, RURAL & BOP MARKETING|Pages 165-170|

2007-04-10T00:00:00Z Bhattacharyya, Ritu Kohli, Sangita http://dspace.iimk.ac.in:80/xmlui/handle/2259/671 2020-12-08T17:21:45Z 2007-04-10T00:00:00Z

Target Marketing to Children – The Ethical Aspect Bhattacharyya, Ritu; Kohli, Sangita PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 69-74|

2007-04-10T00:00:00Z Saha, Swaralipi http://dspace.iimk.ac.in:80/xmlui/handle/2259/670 2020-12-08T17:21:40Z 2007-04-10T00:00:00Z

A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior Saha, Swaralipi PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 203-206|

2007-04-10T00:00:00Z Nair, Vinith Kumar R, Prakash Pillai http://dspace.iimk.ac.in:80/xmlui/handle/2259/669 2020-12-08T17:21:33Z 2007-04-10T00:00:00Z

A Study on Purchase Pattern of Cosmetics among Consumers in Kerala Nair, Vinith Kumar; R, Prakash Pillai PART VI – CONSUMER MARKETS & MARKETING |pages 581-595|

2007-04-10T00:00:00Z