Conference on Marketing to Rural Consumers http://dspace.iimk.ac.in:80/xmlui/handle/2259/97 2026-05-12T13:20:58Z 2026-05-12T13:20:58Z Salim, M.H. Sundar, Hari Das, Anoop http://dspace.iimk.ac.in:80/xmlui/handle/2259/133 2020-12-08T17:19:24Z 2008-04-05T00:00:00Z

Uzhavar Sandhais- A boon or bane for rural empowerment in Tamil Nadu Salim, M.H.; Sundar, Hari; Das, Anoop Farmers who brave the vagaries of monsoon to produce vegetables and fruits, find it difficult to sell the produce at a profitable price. Establishment of U.S has helped to overcome the hardships posed by the middlemen. The direct contact with the consumers has enhances their income. Like any other industry, diversification of products i.e. selling more than two products has resulted in high average sales per day. The Uzhavar Sandhais in general , has done a laudable job in making the marketing easy for the farmers.

2008-04-05T00:00:00Z Alice, Annam K.A. http://dspace.iimk.ac.in:80/xmlui/handle/2259/132 2014-12-31T09:04:03Z 2008-04-05T00:00:00Z

Tracking consumer decision process for successful marketing to rural consumers Alice, Annam K.A. Primary objectives of the investigation was to examine the characteristics of the buying decision process of the respondents. Important variables by the researcher were compared with the result in the empirical review and discussed in the light of the theoretical literature.The frame work for the present study is based primarily on the theoretical model of sequential consumer decision making process.

2008-04-05T00:00:00Z Goswami, Rahul Sharma, Swati http://dspace.iimk.ac.in:80/xmlui/handle/2259/131 2020-12-08T17:19:17Z 2008-04-05T00:00:00Z

Tapping marketing strategies of agro products in rural India Goswami, Rahul; Sharma, Swati There had not been any difference in the proportion of farms using pesticides. Dependency on ITC has been more for marginal farms and it has gradually reduced with the increase in the size of farm.

2008-04-05T00:00:00Z Sanal Kumar, Velayudhan http://dspace.iimk.ac.in:80/xmlui/handle/2259/130 2020-12-08T17:18:44Z 2008-04-05T00:00:00Z

Substitutability of haats and retail store in rural markets: A study across the states in India Sanal Kumar, Velayudhan The study examines the extent to which the fixed location retail stores and periodic markets substitute each other. The rational consumer assumptions used in central place theory & also the law of retail gravitation suggest that the consumer would minimise travel costs.The literature that examines the competition between retails store formats and also the spatial behaviour of consumers suggest the haats and fixed location shops can possibly co-exist. Cross-sectional data of number of haats and fixed location retail stores in villages by states is examined for testing the association of these variables.

2008-04-05T00:00:00Z