http://dspace.iimk.ac.in:80/xmlui/handle/2259/525 Books reviewed by IIMK Community 2026-05-12T13:24:07Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/526 Rural Marketing—Targeting the Non-Urban Consumer Sanal Kumar, Velayudhan Sanal Kumar Velayudhan, Rural Marketing—Targeting the Non-Urba n Consumer, New Delhi : Response Books, 2007, 249 pp . Book Review: The Journal of Entrepreneurship, 17, 2 (2008) : 189–205 2008-01-01T00:00:00Z