Conference Proceedings http://dspace.iimk.ac.in:80/xmlui/handle/2259/577 Proceedings of conferences held at IIMK 2026-05-12T13:15:21Z A Vedic Critique of Marketing http://dspace.iimk.ac.in:80/xmlui/handle/2259/672 A Vedic Critique of Marketing Yadav, Subhash PART II – CO-OPERATIVE, RURAL & BOP MARKETING|Pages 165-170| 2007-04-10T00:00:00Z Target Marketing to Children – The Ethical Aspect http://dspace.iimk.ac.in:80/xmlui/handle/2259/671 Target Marketing to Children – The Ethical Aspect Bhattacharyya, Ritu; Kohli, Sangita PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 69-74| 2007-04-10T00:00:00Z A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior http://dspace.iimk.ac.in:80/xmlui/handle/2259/670 A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior Saha, Swaralipi PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 203-206| 2007-04-10T00:00:00Z A Study on Purchase Pattern of Cosmetics among Consumers in Kerala http://dspace.iimk.ac.in:80/xmlui/handle/2259/669 A Study on Purchase Pattern of Cosmetics among Consumers in Kerala Nair, Vinith Kumar; R, Prakash Pillai PART VI – CONSUMER MARKETS & MARKETING |pages 581-595| 2007-04-10T00:00:00Z