http://dspace.iimk.ac.in:80/xmlui/handle/2259/94 Conference on Global Competitiveness 2026-05-12T13:15:39Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/96 Identity Roots of Competitive Advantage:A Resource based View Jeyavelu, S. Conference on Global Competitiveness, March 24-25, 2006 held at IIMK 2006-03-25T00:00:00Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/95 Customization of marketing mix for rural markets Menon, Narendranath; Suresh, K. The journey of marketers to the rural markets has been one of surmounting one hurdle after another. These include the 4As-availability, affordability, acceptance and awareness. Adapting themselves to the rural atmosphere, marketers quickly along all elements of the 4Ps of the marketing mix-promotion,pricing,place and products. Evolution of a supporting ecosystem in the twenty first century provides several opportunities for serious marketers 2008-04-05T00:00:00Z