http://dspace.iimk.ac.in:80/xmlui/handle/2259/13 Theses submitted during 2014 Tue, 12 May 2026 13:15:19 GMT 2026-05-12T13:15:19Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/19 Sustainability of Green IT: An exploratory research Nanath, Krishnadas Green IT is defined in literature as a synonym to environmentally sound Information Technology. Green IT has invoked a widespread appeal owing to its noble cause to reduce the negative environmental impact of computing with the added benefit of its ability to reduce the unwanted costs associated with IT. However the level of Green IT adoption is very low, especially in the Indian organizations (Forrester & Fujitsu Reports-2010). Technologies in Green IT usually fade away in the disillusionment stage of the hype cycle, depriving it of the productivity stage thereby raising concern on their sustainability. A comprehensive literature review supplemented with the practitioner interviews (IT Managers) revealed a major issue with Green IT implementation- The Sustainability of Green IT initiatives in the long run... Sat, 01 Feb 2014 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/19 2014-02-01T00:00:00Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/18 Reverse logistics: a sustainable option for the Indian pharmaceuticals industry Narayana, Sushmita A. Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed journals available on online databases was collected for the last decade, using the keyword search technique, and then classifying it according to major managerial issues, research methodologies used and geographical zones..... Sat, 01 Mar 2014 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/18 2014-03-01T00:00:00Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/17 Modeling visual servicescape aesthetics and consumer response relationships Kumar, Deepak S In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such element of engaging consumers. It is known that consumers may enjoy spending more time and money in environments in which they feel more pleasure and high arousal. Further, research has also indicated that small changes in aesthetics of physical surroundings may influence consumers’ mood and emotional responses... Sat, 01 Mar 2014 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/17 2014-03-01T00:00:00Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/16 Consumer evaluation of brand extensions: goods to services and services to goods Jayasankar, R Brands are assets that can be acquired, licensed, and hypothecated by firms. Brand extension refers to the use of established brand name for introducing new offering. From a brand owner’s perspective, usefulness of brand extension strategy includes reduction in marketing expenditure, reduction in risk of new product failure, and improvement in overall asset value of brand... Sat, 01 Mar 2014 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/16 2014-03-01T00:00:00Z