http://dspace.iimk.ac.in:80/xmlui/handle/2259/527 This collection consists of books and monographs written and published by IIMK Community. Tue, 12 May 2026 13:18:19 GMT 2026-05-12T13:18:19Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/528 Advertising and Promotion: An Integrated Marketing Communications Perspective Purani, Keyoor; Belch, George E; Belch, Michael A. This book is on Advertising and Sales Promotion. 9th Edition Tue, 01 Jan 2013 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/528 2013-01-01T00:00:00Z