http://dspace.iimk.ac.in:80/xmlui/handle/2259/533 Theses submitted in the area of Marketing Management Tue, 12 May 2026 13:18:20 GMT 2026-05-12T13:18:20Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/1078 Understanding Consumer Motivations to Share Rumours in the Marketplace Sudhir, Subin Rumours have always been an interesting aspect of investigation in interpersonal communication. Koenig (1985) suggested that rumours are the dominant form of Word of Mouth (WOM) in mass circulation. A rumour is defined as “an unverified and instrumentally relevant information statement in circulation that arises in contexts of ambiguity, danger, or potential threat and that function to help people make sense and manage risk” (DiFonzo & Bordia, 2007). Rumours can potentially affect perceptions about the product and brand images, rumours cause changes to the credibility of the brands, and affect customer loyalty (Kimmel, 2004; Kapferer, 1990; Koenig, 1985). The overload of commercially generated marketing communication confuses the customer and guides the customer to explore non-commercial forms of information; like WOM (Meiners et al., 2010). Marketplace rumours are fast propagated, especially through social networks (Kostka et al., 2008). In the recent years there have been many rumours that have emerged in the marketplace and have created drastic effects on the marketing scenario (Kimmel, 2004). But, despite the importance of rumours, there has been little attention paid to rumour research in the marketing context (Kimmel & Audrain-Pontevia, 2010), although this stream of research is not totally new (e.g. Kamins et, al. 1997; Kimmel, 2004; Kimmel & Audrain-Pontevia, 2010)... Research Advisory Committee: Prof. Anandakuttan B Unnithan (Chair-person), Prof. Keyoor Purani (Member), Prof. Unnikrishnan Nair (Member):: Hardcopy of the theses is available in the library. Please contact help desk for reference. Fri, 01 Jan 2016 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/1078 2016-01-01T00:00:00Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/537 Workplace spirituality at individual level and relational selling behaviours Chawla, Vaibhav The competitiveness in the world of business is rising rapidly on a regular basis. In every industry, the number of players is increasing and it has become all more difficult to differentiate one offering from the other. The competitiveness of present day markets is further increased by the nature of customers - hardheaded, sophisticated and discriminating. Even with the onetime transaction oriented customers in professional sales, the high pressure selling approaches no longer seem workable. As the marketplace is getting more competitive and customers are tending towards rational buying, the emphasis in sales is moving towards relational selling which is customer-friendly compared to traditional selling and can better serve the mutual interest of customers and salespersons. The present study attempts to examine whether spirituality.... Research Advisory Committee ::Dr. Sridhar Guda [Chairperson], Dr. Anandakuttan Unnithan [Member] and Dr. T. N. Krishnan [Member]:CONTACT LIBRARY FOR REFERENCE Fri, 01 Mar 2013 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/537 2013-03-01T00:00:00Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/536 Study of select issues in Agri-- fresh produce Supply chain management Shukla, Manish In the current scenario, there is a huge rise in prices of the fresh produce (fruits, flowers and vegetables), because of shortage in supply. The problem of increasing prices has become a topic of national concern and is being discussed in various forums. To deal with the current situation, we may look at the available options. One option is to increase the land under fresh produce cultivation, which may affect the land under food-grain cultivation. But, many researchers and policy makers are against this trend as they believe that food grains are still very important for national food security. The other option is use of high yielding genetically modified seeds. This option has attracted a huge criticism and opposition from various segments of the nation on the debate of BT-brinjal. Hence, we propose to minimize the postharvest waste, which will increase the availability of fresh produce..... Research Advisory Committee ::Prof. Sanjay Jharkharia [Chairperson and Thesis Supervisor], Prof. Rupesh Kumar Pati [Member] and Prof. P. R. Bhatt [Member]:CONTACT LIBRARY FOR REFERENCE Fri, 01 Mar 2013 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/536 2013-03-01T00:00:00Z http://dspace.iimk.ac.in:80/xmlui/handle/2259/535 Modeling visual servicescape aesthetics and consumer response relationships Kumar, Deepak S. In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such element of engaging consumers. It is known that consumers may enjoy spending more time and money in environments in which they feel more pleasure and high arousal. Further, research has also indicated that small changes in aesthetics of physical surroundings may influence consumers’ mood and emotional responses... Research Advisory Committee :: Prof. Keyoor Purani [Chairperson], Prof. Sanal Kumar Velayudhan[Member] and Prof. Unnikrishnan Nair[Member]:CONTACT LIBRARY FOR REFERENCE Sat, 01 Mar 2014 00:00:00 GMT http://dspace.iimk.ac.in:80/xmlui/handle/2259/535 2014-03-01T00:00:00Z