Brand aspirations and brand switching behaviour of rural consumers: A case study of Haryana

dc.contributor.author	Kumar, Sanjeev
dc.contributor.author	Singh, M.R.P
dc.date.accessioned	2014-12-22T11:43:29Z
dc.date.available	2014-12-22T11:43:29Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/102
dc.description.abstract	Brand was the most important factor that was affecting the consumer decision in case of durables followed by reference, mainly of friends and relatives.Brand image is the most important factor that marketers need to give special attention, first by designing proper communication strategies and reach, followed by product quality.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural marketing	en_US
dc.subject	Brand aspirations	en_US
dc.subject	Rural consumers	en_US
dc.subject	Haryana	en_US
dc.title	Brand aspirations and brand switching behaviour of rural consumers: A case study of Haryana	en_US
dc.type	Other	en_US