Brand awareness and preference in rural markets

dc.contributor.author	Patro, Sanjay
dc.contributor.author	Varshney, Sanjeev
dc.date.accessioned	2014-12-22T11:48:01Z
dc.date.available	2014-12-22T11:48:01Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/103
dc.description.abstract	This study is to understand the relationship of brand awareness on perceived quality and its consequent impact on selection of the brand in a rural purchase situation. The relationship between top-of-mind recall and linking is examined and also the relationship between linking and usage or patronization of the brand.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural marketing	en_US
dc.subject	Brand awareness	en_US
dc.subject	Brand linking	en_US
dc.subject	Brand quality perception	en_US
dc.title	Brand awareness and preference in rural markets	en_US
dc.type	Other	en_US