Ranjitha G P.; Anandakuttan B. Unnithan; Keyoor Purani; Unnikrishnan K Nair
(Indian Institute of Management Kozhikode, 2020-03)
It is not new and startling that Gender has been a point of debate across the globe in multiple setups, personal and professional. The transition a woman undergoes in her entire life has been tied to various consumption ...