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The influence of opinion leaders in rural markets

The influence of opinion leaders in rural markets

Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny
URI: http://hdl.handle.net/2259/116
Date: 2008-04-05

Abstract:

In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of people in a reference group.

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