NATUReal's Growth Options: Rural or Urban Markets?

dc.contributor.author	Nair, Satish K.
dc.contributor.author	Chawla, Vijay
dc.date.accessioned	2014-12-26T05:20:20Z
dc.date.available	2014-12-26T05:20:20Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/117
dc.description.abstract	The case seeks to address issues in brand management with a specific focus on rural marketing and covers the concepts of brand elements, brand extentions, brand positioning strategies, corporates/umbrella branding versus individual brand names and channel management issues. The case is positioned for use in courses as introductory msrketing management, brand management, rural marketing and integrated marketing communications.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Urban Market	en_US
dc.subject	Rural brand communications	en_US
dc.subject	Brand portfolio management	en_US
dc.subject	Brand positioning strategies	en_US
dc.subject	Value delivery and rural brand building	en_US
dc.subject	Developing a marketing plan	en_US
dc.title	NATUReal's Growth Options: Rural or Urban Markets?	en_US
dc.type	Other	en_US