dc.contributor.author | Kar, Pravat Surya | |
dc.contributor.author | Das, Ipsita | |
dc.date.accessioned | 2014-12-29T09:55:34Z | |
dc.date.available | 2014-12-29T09:55:34Z | |
dc.date.issued | 2008-04-05 | |
dc.identifier.uri | http://hdl.handle.net/2259/121 | |
dc.description.abstract | Paper tries to confine the study to the retailer behaviour for consumer non-durables in a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded bakery biscuits & breads, shampoo pouches, cooking and hair oils are some of the common product categories, that have high visibility among all the retail shops | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Kozhikode | en_US |
dc.subject | Rural marketing | en_US |
dc.subject | Retailer behaviour | en_US |
dc.subject | Consumer non-durables | en_US |
dc.subject | Nuagaon | en_US |
dc.title | Retailer behaviour in Nuagaon block with respect to selected consumer non-durables | en_US |
dc.type | Other | en_US |