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Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh)

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dc.contributor.author Sharma, Vinay
dc.contributor.author Seth, Piyush
dc.date.accessioned 2014-12-29T10:06:05Z
dc.date.available 2014-12-29T10:06:05Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/123
dc.description.abstract This paper along with emphasizing on the urgency of health care needs of the 'Rural Poor' of Uttar Pradesh, the most populous state of India has expressed their willingness and wish for an improved health care system having the strong support of a health insurance system and an organized private health care service industry en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural Marketing en_US
dc.subject Decision making en_US
dc.subject Health care en_US
dc.subject Uttar Pradesh en_US
dc.title Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh) en_US
dc.type Other en_US


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