Rural marketing - Understanding the consumer behaviour and decision process

dc.contributor.author	Dhumal, Mandar Naresh
dc.contributor.author	Tayade, Avishkar
dc.contributor.author	Khandkar, Ankita
dc.date.accessioned	2014-12-29T11:01:28Z
dc.date.available	2014-12-29T11:01:28Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/126
dc.description.abstract	The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages. Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, etc., they had to be dealt in different way	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Consumer behaviour	en_US
dc.subject	Decision process	en_US
dc.title	Rural marketing - Understanding the consumer behaviour and decision process	en_US
dc.type	Other	en_US