Shopping malls -Destinations for Rural and Urban consumers (A comparitive study)

dc.contributor.author	Rana, Jyoti
dc.date.accessioned	2014-12-31T08:45:22Z
dc.date.available	2014-12-31T08:45:22Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/128
dc.description.abstract	The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will get acceptability in India by rural and urban consumers both or not. Present study shows some major facts related to the behaviour of rural and urban consumers towards these shopping malls	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Shopping malls	en_US
dc.subject	Rural marketing	en_US
dc.subject	Urban consumers	en_US
dc.subject	Rural consumers	en_US
dc.title	Shopping malls -Destinations for Rural and Urban consumers (A comparitive study)	en_US
dc.type	Other	en_US