A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector

dc.contributor.author	Gupta, S.L
dc.contributor.author	Mittal, Arun
dc.date.accessioned	2014-12-31T08:51:54Z
dc.date.available	2014-12-31T08:51:54Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/129
dc.description.abstract	Present study is descriptive in nature which is based on empirical evidences based on primary data.The responses are quite mixed in the rural India.Consumers prefer some of the popular brands but they also prefer to use local brands also.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural marketing	en_US
dc.subject	Consumer Behavior	en_US
dc.subject	Brand preferences	en_US
dc.subject	FMCG	en_US
dc.title	A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector	en_US
dc.type	Other	en_US