Tracking consumer decision process for successful marketing to rural consumers

dc.contributor.author	Alice, Annam K.A.
dc.date.accessioned	2014-12-31T09:04:03Z
dc.date.available	2014-12-31T09:04:03Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/132
dc.description.abstract	Primary objectives of the investigation was to examine the characteristics of the buying decision process of the respondents. Important variables by the researcher were compared with the result in the empirical review and discussed in the light of the theoretical literature.The frame work for the present study is based primarily on the theoretical model of sequential consumer decision making process.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Tracking consumer decision process for successful marketing to rural consumers	en_US
dc.subject	pre purchase,purchase,post purchase phases	en_US
dc.subject	media exposure & brand awareness	en_US
dc.title	Tracking consumer decision process for successful marketing to rural consumers	en_US
dc.type	Other	en_US