Strategy for Customisation: A Case of Nokia

Abstract

Nokia is a global leader of mobile communication. It owned 38% of teh world mobile handset in 2003. Its strategy was to take competitive advantage through customisation, collaboration, globalisation and innovations. Nokia has established their cutting edge technology and trend setting lifestyle in their mobile handset products. Nokia adopted strategy of mergers, acquisition, alliance and collaboration to gain superiority in technology and competitive advantage. Nokia worked on cooperative ventures like WAP forum to leverage their competitiveness in internet services. It had founded symbian to step up the evolution of wireless information devices. Jorma Ollila restructured the company to cope with fall in net sales in 2003. The restructure was to capture global market by exploiting economies of scale in mobile handsets, to focus on such funtions as imaging, games, media and a range of other attractive contents in multimedia sector. Enterprise solutions offered a wide range of mobile de...