Rural Insurance Market: An opportunity to tap the potential

dc.contributor.author	Gupta, Santhosh Kumar.
dc.contributor.author	Ranjan, Rajeev
dc.date.accessioned	2015-04-24T09:31:20Z
dc.date.available	2015-04-24T09:31:20Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/488
dc.description.abstract	The selection of sample is based on convenience but the fact is taken into consideration and the village should meet the criteria specified by IRDA(Insurance regulatory athority of India)for village, so that it can represent the rural mass segment of India	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Rural Insurance	en_US
dc.subject	Insurance Products	en_US
dc.subject	Design of Insurance products	en_US
dc.title	Rural Insurance Market: An opportunity to tap the potential	en_US
dc.type	Book chapter	en_US