Branding India: Strategic Challenges and Possible Approaches

Panda, Tapan Kumar

dc.contributor.author	Panda, Tapan Kumar
dc.date.accessioned	2015-04-28T06:19:58Z
dc.date.available	2015-04-28T06:19:58Z
dc.date.issued	2005
dc.identifier.uri	http://hdl.handle.net/2259/546
dc.description	Advertising Express. July 2004	en_US
dc.description.abstract	This paper is an attempt to understand the psyche of nation branding and takes a systematic look at all the elements that go into the making of "Brand India". Taking cues from product marketing, it proposes a step-by-step algorithm for creating and sustaining the concept of "Brand India". Finally, the effectiveness of any campaign has to be measured for the value that it brings to the table. For this the author has proposed a Brand Scorecard, which will over a period of time appraise how "Brand India" fares in the international arena	en_US
dc.language.iso	en	en_US
dc.publisher	ICFAI University Press	en_US
dc.subject	Marketing	en_US
dc.subject	Brands	en_US
dc.subject	Marketing Challenges	en_US
dc.title	Branding India: Strategic Challenges and Possible Approaches	en_US
dc.type	Article	en_US