Internet based viral marketing for global competition: The road ahead

dc.contributor.author	Patel, Naresh
dc.date.accessioned	2014-12-18T09:48:00Z
dc.date.available	2014-12-18T09:48:00Z
dc.date.issued	2007-05-19
dc.identifier.uri	http://hdl.handle.net/2259/56
dc.description.abstract	The Internet has become the new battlefield for marketing competitors. No longer an experimental media vehicle for computer geeks, it is mainstream and turning into the jumping-offpoint of creative exploration in marketing.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Internet-based marketing	en_US
dc.subject	Viral Marketing	en_US
dc.subject	Brand Building	en_US
dc.subject	Global Competition	en_US
dc.title	Internet based viral marketing for global competition: The road ahead	en_US
dc.type	Other	en_US