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Wooing Rural Customers

Wooing Rural Customers

Panda, Tapan Kumar
URI: http://hdl.handle.net/2259/576
Date: 2001-07-05

Abstract:

The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice

Description:

Business Line July 5, 2001

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  • Journal Articles [40]
    This collection consists of published and nonpublished scolarly articles of IIMK Community.

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