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Attitude towards Women: A study of two villages in the State of Uttare Pradesh
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| dc.contributor.author | Shukla, Timira | |
| dc.date.accessioned | 2015-04-28T10:21:43Z | |
| dc.date.available | 2015-04-28T10:21:43Z | |
| dc.date.issued | 2008-04-05 | |
| dc.identifier.uri | http://hdl.handle.net/2259/581 | |
| dc.description | The village of Dasna and Chapraula adjoining National Capital Region were selected for the study. The selection of villages is providential as theyare close to Ghaziabad, which is the throes of economic boom. Since the study is concerned as the basic sampling unit. The study deals with the gender issues related to the consumer attitude in rural marketing. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Kozhikode | en_US |
| dc.subject | Gender Issue-Rural Marketing | en_US |
| dc.subject | Rural Marketing | en_US |
| dc.title | Attitude towards Women: A study of two villages in the State of Uttare Pradesh | en_US |
| dc.type | Other | en_US |
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Conference Proceedings [95]
Proceedings of conferences held at IIMK