BUZZ"- A spontaneous marketing tool in rural market for financial products

Bright A., Oliver

dc.contributor.author	Bright A., Oliver
dc.date.accessioned	2015-04-28T10:46:57Z
dc.date.available	2015-04-28T10:46:57Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/587
dc.description.abstract	In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured questions for ensuring the accuracy. As the are of study is larger the study was made by methods and opinions scale was also used to measure the intensity of their desire about "BUZZ".	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Marketing Tools, Rural	en_US
dc.subject	BUZZ-Rural Marketing	en_US
dc.subject	Financial Products-Rural Marketing	en_US
dc.title	BUZZ"- A spontaneous marketing tool in rural market for financial products	en_US
dc.type	Other	en_US