Abstract:
A major area of concern in marketer-consumer relation is the growing influence and utilization of the credit market, an outcome of compulsive buying, which has negatively affected the consumers, leading them to unmanageable debt levels. A study to find whether there is any association of the following variables on compulsive buying viz, big five Personality traits, materialism, demographics and credit card usuage. The research design is a conclusive design which is single cross sectional descriptive in nature. The primary data was collected using non probability sampling technique. A quota sample of 120 credit card holders (using credit card/s above one year) was chosen. The respondents in aggregate ‘neither agree nor disagree’ to materialism and have ‘rarely’ compulsive buying. The respondents ‘moderately agree’ that they are high enhanced credit card spenders, but at the same time they ‘rarely’ indicate compulsive buying, which is a positive outcome. They ‘disagree’ to high cre...
