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A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario
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| dc.contributor.author | Das, Panchali | |
| dc.date.accessioned | 2015-04-28T11:15:36Z | |
| dc.date.available | 2015-04-28T11:15:36Z | |
| dc.date.issued | 2007-04-10 | |
| dc.identifier.uri | http://hdl.handle.net/2259/597 | |
| dc.description | PART VII – REGULATIONS & MARKETING |Pages 743-752 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Kozhikode | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Infant Milk Food | en_US |
| dc.subject | Tobacco | en_US |
| dc.subject | Alcoholic Beverages | en_US |
| dc.title | A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario | en_US |
| dc.type | Other | en_US |
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Conference Proceedings [95]
Proceedings of conferences held at IIMK