dc.contributor.author | Ramkumar, D. | |
dc.contributor.author | Saravanan, S. | |
dc.date.accessioned | 2015-04-28T11:41:53Z | |
dc.date.available | 2015-04-28T11:41:53Z | |
dc.date.issued | 2007-04-10 | |
dc.identifier.uri | http://hdl.handle.net/2259/603 | |
dc.description | PART VI – CONSUMER MARKETS & MARKETING |Pages 453-457| | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Kozhikode | en_US |
dc.subject | Relationship Marketing | en_US |
dc.subject | Customer Relationship Marketing | en_US |
dc.title | The Dark Side of Relationship Marketing | en_US |
dc.type | Other | en_US |