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The Dark Side of Relationship Marketing

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dc.contributor.author Ramkumar, D.
dc.contributor.author Saravanan, S.
dc.date.accessioned 2015-04-28T11:41:53Z
dc.date.available 2015-04-28T11:41:53Z
dc.date.issued 2007-04-10
dc.identifier.uri http://hdl.handle.net/2259/603
dc.description PART VI – CONSUMER MARKETS & MARKETING |Pages 453-457| en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Relationship Marketing en_US
dc.subject Customer Relationship Marketing en_US
dc.title The Dark Side of Relationship Marketing en_US
dc.type Other en_US


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