dc.contributor.author | Baba Gnanakumar, P | |
dc.date.accessioned | 2015-04-29T10:15:30Z | |
dc.date.available | 2015-04-29T10:15:30Z | |
dc.date.issued | 2007-04-10 | |
dc.identifier.uri | http://hdl.handle.net/2259/616 | |
dc.description | PART II – CO-OPERATIVE, RURAL & BOP MARKETING|Pages 131-138| | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Kozhikode | en_US |
dc.subject | Brand Feelings | en_US |
dc.subject | Ethical Value Of Brand | en_US |
dc.subject | National Brand | en_US |
dc.subject | Brand Usage Rural Society | en_US |
dc.title | The Ethical Value of Brand feelings in Rural Society – A micro level study | en_US |
dc.type | Other | en_US |