dc.contributor.author | Kaur, Jaspreet | |
dc.contributor.author | Hari Sundar, G | |
dc.contributor.author | Vaidya, Deepti | |
dc.contributor.author | Bhargava, Sheela | |
dc.date.accessioned | 2015-04-29T10:33:06Z | |
dc.date.available | 2015-04-29T10:33:06Z | |
dc.date.issued | 2007-04-10 | |
dc.identifier.uri | http://hdl.handle.net/2259/620 | |
dc.description | PART V – HEALTH CARE & MARKETING |Pages 415-422| | en_US |
dc.description.abstract | People from many advanced countries, including the United Sates and Europe, see a benefit in traveling to developing third world countries, like India, Thailand, Philippines, South Africa, etc. while combining medical treatments with inexpensive vacation. This trend is now known as medical tourism. Medical tourism has greatly developed overtime and it is likely to further expand more as people find it more and more advantageous. The article focuses at the emergence of the medical tourism as a booming industry and the key management aspects that will help India establish India as a Health Care Destination. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Kozhikode | en_US |
dc.subject | Health Tourism | en_US |
dc.subject | Medical Tourism | en_US |
dc.subject | Health Care | en_US |
dc.title | Health Tourism in India Growth and Opportunities | en_US |
dc.type | Other | en_US |