dc.contributor.author | Koshy, Moli P. | |
dc.contributor.author | Joseph, Mary | |
dc.date.accessioned | 2015-04-30T06:13:01Z | |
dc.date.available | 2015-04-30T06:13:01Z | |
dc.date.issued | 2007-04-10 | |
dc.identifier.uri | http://hdl.handle.net/2259/637 | |
dc.description | PART VI – CONSUMER MARKETS & MARKETING|Pages 487-496| | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Kozhikode | en_US |
dc.subject | Marketing Warfare | en_US |
dc.subject | Acquired Immune Deficiency Syndrome | en_US |
dc.subject | AIDS in India | en_US |
dc.title | Marketing Warfare for an AIDS Free Society | en_US |
dc.type | Other | en_US |