Abstract:
In this light, this paper is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre, India’s biggest & most modern blood bank. The objective of the study was to find out about peoples’ perceptions about the process of blood donation, blood banks and in particular Prathama Blood bank. To achieve the objective, we met the top management team at Prathama and few people who have worked with Prathama or other blood banks too. We also carried out an opinion survey of people in Ahmedabad & Gandhinagar besides a secondary research.