Processing of Product Communication: A Study of the Rural Audience

Parthasarathy, Venkatesh; Sinha, Piyush Kumar

dc.contributor.author	Parthasarathy, Venkatesh
dc.contributor.author	Sinha, Piyush Kumar
dc.date.accessioned	2015-04-30T06:52:04Z
dc.date.available	2015-04-30T06:52:04Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/651
dc.description.abstract	The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Product Communication	en_US
dc.subject	Advertising-Rural Markets	en_US
dc.title	Processing of Product Communication: A Study of the Rural Audience	en_US
dc.type	Other	en_US