Rural Brand Preference Determinants in India

Anand, Sandip; Krishna, Rajneesh

dc.contributor.author	Anand, Sandip
dc.contributor.author	Krishna, Rajneesh
dc.date.accessioned	2015-04-30T07:30:41Z
dc.date.available	2015-04-30T07:30:41Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/659
dc.description.abstract	This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Branding-Rural India	en_US
dc.subject	Branding Preferences	en_US
dc.subject	Marketing-Rural Consumers	en_US
dc.title	Rural Brand Preference Determinants in India	en_US
dc.type	Other	en_US