dc.contributor.author | Mahesh, Puja | |
dc.date.accessioned | 2015-04-30T07:47:28Z | |
dc.date.available | 2015-04-30T07:47:28Z | |
dc.date.issued | 2007-04-10 | |
dc.identifier.uri | http://hdl.handle.net/2259/664 | |
dc.description | PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 233-240| | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Kozhikode | en_US |
dc.subject | Social Marketing | en_US |
dc.subject | Commercial Marketing | en_US |
dc.subject | Marketing Approach | en_US |
dc.title | Social Marketing : A Communication Tool For Development | en_US |
dc.type | Other | en_US |