7. Planning Internal Communication Profile for Organizational Effectiveness

Abstract

Organizational communication is a multi-disciplinary subject area incorporating business communication, organizational behaviour, psychology, human resource management and much more. If organizational communication strategy is carefully planned with cerebral diligence it can change the attitudes and thereby the overall behaviour of the employees, making them more responsible and committed to work. In organizations where human collaboration forms the basis of productivity, organizational communication assumes paramount importance because effective collaboration primarily hinges on communication as a vehicle for binding the employees together for a common objective. This article aims at presenting communication as a crucial variable in sizing up the dynamics of organizational functioning. Since employees have themselves posited through multivariate surveys that improvement in communication can mobilize the ambient functioning of an organization, this area is of prominent interest to human resource manager and deserves to be featured as one of the descriptors of his job profile as a task of colossal importance on his occupational agenda. Thus, one has to carefully design communication apparatus, internal communication matrix as an HR tool. By integrating the applications of human resource management, communication, psychology and organizational behaviour, one can formulate a holistic model of communication that can redefine the communication profile of an organization and streamline the internal communication process for organizational effectiveness.