Web-Based Business - Websites of Indian Companies must have a Global look with local flavour to be competitive globally and locally

Abstract

Twentieth century began with a revolutionary technology namely the computer technology that eventually led to development of Internet and modernized communication. The development & growth of Internet and communication technologies transformed the way organizations conduct their businesses. E-commerce - the application of Internet technologies in business environment has gained importance, web as a medium to do business today is an accepted reality. The Internet commerce over the years has been accepted as another medium through which business can be conducted effortlessly and without any limitations of geography or time constraints. Any time and from anywhere business is truly global in nature.