Krishnan Jeesha; Sumod, S D; Prashant Premkumar; Chowdhury, Shovan
(Indian Institute of Management Kozhikode, 2018-05)
The objective of the study is to develop a parsimonious model to predict the box office success of a Bollywood movie before its release based on historical data. A movie is considered successful if it is able to generate ...