The Small-Scale Industries (SSI) gathered momentum along with industrialization and economic growth in India. It started growing due to the vision of our late Prime Minister Jawaharlal Nehru who sought to develop core ...

Today, brands and other tangible assets represent a significant proportion of a company’s enterprise value. The traditional Approach to brand management is changing and their has been shift towards a new paradigm in the ...

Table of Contents of the Proceedings of the Conference on Global Competition and Competitiveness of Indian Corporate

Green IT is defined in literature as a synonym to environmentally sound Information Technology. Green IT has invoked a widespread appeal owing to its noble cause to reduce the negative environmental impact of computing ...

In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...

Extant studies indicate that social entrepreneurship contributes to improving social and economic condition in many disadvantaged communities. Consequently, there are obvious benefits in identifying the factors which ...