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Rural Marketing—Targeting the Non-Urban Consumer

Rural Marketing—Targeting the Non-Urban Consumer

Sanal Kumar, Velayudhan
URI: http://hdl.handle.net/2259/526
Date: 2008

Description:

Sanal Kumar Velayudhan, Rural Marketing—Targeting the Non-Urba n Consumer, New Delhi : Response Books, 2007, 249 pp . Book Review: The Journal of Entrepreneurship, 17, 2 (2008) : 189–205

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