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Rural Marketing—Targeting the Non-Urban Consumer

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dc.contributor.author Sanal Kumar, Velayudhan
dc.date.accessioned 2015-04-27T10:48:51Z
dc.date.available 2015-04-27T10:48:51Z
dc.date.issued 2008
dc.identifier.uri http://hdl.handle.net/2259/526
dc.description Sanal Kumar Velayudhan, Rural Marketing—Targeting the Non-Urba n Consumer, New Delhi : Response Books, 2007, 249 pp . Book Review: The Journal of Entrepreneurship, 17, 2 (2008) : 189–205 en_US
dc.language.iso en en_US
dc.publisher The Journal of Entrepreneurship en_US
dc.subject Rural Marketing en_US
dc.subject Rural Consumers en_US
dc.title Rural Marketing—Targeting the Non-Urban Consumer en_US
dc.type Other en_US


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