dc.contributor.author | Sanal Kumar, Velayudhan | |
dc.date.accessioned | 2015-04-27T10:48:51Z | |
dc.date.available | 2015-04-27T10:48:51Z | |
dc.date.issued | 2008 | |
dc.identifier.uri | http://hdl.handle.net/2259/526 | |
dc.description | Sanal Kumar Velayudhan, Rural Marketing—Targeting the Non-Urba n Consumer, New Delhi : Response Books, 2007, 249 pp . Book Review: The Journal of Entrepreneurship, 17, 2 (2008) : 189–205 | en_US |
dc.language.iso | en | en_US |
dc.publisher | The Journal of Entrepreneurship | en_US |
dc.subject | Rural Marketing | en_US |
dc.subject | Rural Consumers | en_US |
dc.title | Rural Marketing—Targeting the Non-Urban Consumer | en_US |
dc.type | Other | en_US |