Cause Related Marketing and its Impact on Corporate Brand Image and Sales

Abstract

In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals & Magazines. The paper reveals that factors that influence the customers were found to be brand name, availability, price, quality & cause related marketing concept. Results obtained show that cause related marketing results in increased sales, visibility, consumer loyalty & enhanced company imaged along with positive media coverage .