Cause Related Marketing and its Impact on Corporate Brand Image and Sales

Garg, Bhavet

dc.contributor.author	Garg, Bhavet
dc.date.accessioned	2015-04-28T10:53:24Z
dc.date.available	2015-04-28T10:53:24Z
dc.date.issued	2007-04-10
dc.identifier.uri	http://hdl.handle.net/2259/590
dc.description	PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING \|Pages 219-221\|	en_US
dc.description.abstract	In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals & Magazines. The paper reveals that factors that influence the customers were found to be brand name, availability, price, quality & cause related marketing concept. Results obtained show that cause related marketing results in increased sales, visibility, consumer loyalty & enhanced company imaged along with positive media coverage .	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Cause Related Marketing	en_US
dc.subject	Corporate Brand Image & Sales	en_US
dc.subject	Cause Related Marketing Study	en_US
dc.title	Cause Related Marketing and its Impact on Corporate Brand Image and Sales	en_US
dc.type	Other	en_US