DSpace at Indian Institute of Management Kozhikode: Recent submissions

  • Social Changes and the Growth of Indian Rural Market : An Invitation To FMCG Sector 
    Mano Raj, S John; Selvaraj, P (Indian Institute of Management Kozhikode, 2007-04-10)
    The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a lot of opportunity for them to enter into ...
  • Servperf Analysis In Retail Banking 
    Vanniarajan, T; Anbazhagan, B (Indian Institute of Management Kozhikode, 2007-04-10)
    Financial services are inherently intangible and high on experience and credence qualities. In order to promote them effectively, a service provider must first identify the dimensions used by consumer to evaluate the service ...
  • Sales Promotions – Good or Bad? 
    Manalel, James; M. C., Jose; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)
  • Rural Brand Preference Determinants in India 
    Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.
  • New Energy Technologies and Integrative Capability: A Case Study of India 
    Ahmed, Basir (Indian Institute of Management Kozhikode, 2007-04-10)
    The growing Indian population and increased energy demand has is leading to growing environmental pressure. Hence, there is a need to invent and secure energy technology options that can increase energy efficiency by ...
  • Network Marketing: Exploitation of relationships – Myth or Reality? 
    Mathews, Geevarghese K.; Manalel, James; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)
    The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301,044 crores in 2005 with an annual growth ...
  • Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions 
    Durvasula, Srinivas; Lysonski, Steven (Indian Institute of Management Kozhikode, 2007-04-10)
    Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining ...
  • Modern Blood Banking in India: A Study of Prathama Blood Centre 
    Singh, Abhinava S.; Das, Siddharth G. (Indian Institute of Management Kozhikode, 2007-04-10)
    In this light, this paper is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre, India’s biggest & most modern blood bank. The objective of the ...
  • Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons 
    Pandya, Bhavin Ushakant; Jayswal, Mitesh M (Indian Institute of Management Kozhikode, 2007-04-10)
    Introduction of new product markets, plethora of product variants in terms of brands and subbrands,changing GATT/WTO regime, mass customization and privatization has caused breaknecking competition for the marketers of the ...
  • Marketing – A Major Menace to Society 
    John, S. Franklin; Jeba, J. Kandaleena (Indian Institute of Management Kozhikode, 2007-04-10)
    Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and ...
  • Marketing Warfare for an AIDS Free Society 
    Koshy, Moli P.; Joseph, Mary (Indian Institute of Management Kozhikode, 2007-04-10)
  • Role of Marketing in Polio Eradication 
    Goswami, Rahul (Indian Institute of Management Kozhikode, 2007-04-10)
    The Global Polio Eradication Initiative adopted by World Health Assembly in 1988 has achieved the status of largest international health effort, operating by now in every country of the world. At the start of eradication ...
  • Role of Corporate Social Responsibility in Developing Economies 
    Verma, Sanjeev; Chauhan, Rohit (Indian Institute of Management Kozhikode, 2007-04-10)
    When India is making a transformational progress, GDP is growing at the rate of 8-8.5 percent per annum, sensex is reaching new heights every day, world is looking at us as one of fastest emerging economies of world. Shall ...
  • Relevance of Social Marketing in Kudumbashree 
    Edward, Manoj; K A, Zakkariya (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper explores the potential for social marketing application for community mobilization.For this purpose, Kudubhashree, a poverty eradication programme initiated by Govt of Kerala is used as a case study. The discussion ...
  • The Relationship between Advertising and Consumption in India: An Analysis of Causality 
    Philip, Abey P. (Indian Institute of Management Kozhikode, 2007-04-10)
    This article extends cointegration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, ...
  • Reinforcing Rural Retail Mix in festival seasons by Urban retailers 
    Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Referral Marketing in Management Education- An Assessment 
    Malmarugan; Sankaran, H. (Indian Institute of Management Kozhikode, 2007-04-10)
    Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may ...
  • Prohibition! A Constitutional Promise And The Reality : A study on Indian Made Foreign Liquor Markets in Kerala 
    Ramanathan, Hareesh N; V P, Jagathy Raj (Indian Institute of Management Kozhikode, 2007-04-10)
    Kerala has become very materialistic. Rapid changes have taken place in the material culture, but there has been no change at all in the State's non-material culture. Kerala society is caught in a cultural lag. The alcohol ...
  • Processing of Product Communication: A Study of the Rural Audience 
    Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
    The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).
  • The power of social influence: East-West Comparison on Purchasing Behavior 
    Maram, Hari Krishna; Kongsompong, Kritika (Indian Institute of Management Kozhikode, 2007-04-10)
    This article compares consumer decision-making endeavors between Indians, Thais, Taiwanese, Americans, and Australians. Utilising Hofstede's framework, the paper argues that cultural dimensions influence consumer decision ...