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‘Equity’ Brand: Evolution of a Brand From Stock Market

Purani, Keyoor; Abhilash, Nair * (Indian Institute of Management Kozhikode, 2006)

Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but ...

Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty,Collaborative Communication And Coordination Strategy

Sahadev, Sunil (Indian Institute of Management Kozhikode, 2006)

The paper explores the relationship between economic satisfaction within a relationship and relationship commitment. The moderating effects of three variables are considered: viz. (i) the use of behavior based coordination ...

Workplace spirituality at individual level and relational selling behaviours

Chawla, Vaibhav (Indian Institute of Management Kozhikode, 2013-03)

The competitiveness in the world of business is rising rapidly on a regular basis. In every industry, the number of players is increasing and it has become all more difficult to differentiate one offering from the other. ...

Study of select issues in Agri-- fresh produce Supply chain management

Shukla, Manish (Indian Institute of Management Kozhikode, 2013-03)

In the current scenario, there is a huge rise in prices of the fresh produce (fruits, flowers and vegetables), because of shortage in supply. The problem of increasing prices has become a topic of national concern and is ...

Modeling visual servicescape aesthetics and consumer response relationships

Kumar, Deepak S. (Indian Institute of Management Kozhikode, 2014-03)

In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...

Consumer evaluation of brand extensions: goods to services and services to goods

Jayasankar R (Indian Institute of Management Kozhikode, 2014-03)

Brands are assets that can be acquired, licensed, and hypothecated by firms. Brand extension refers to the use of established brand name for introducing new offering. From a brand owner’s perspective, usefulness of brand ...

IDEAFORGE: MECHANICAL CHARGER

Atanu, Adhikari; Deshmukh, Rama (www.daviddalka.com, 2012-05-25)

Atanu Adhikari and Rama Deshmukh wrote this teaching note as an aid to instructors in the classroom use of the case ideaForge: Mechanical Charger, No. 9B12A013. This teaching note should not be used in any way that would ...

Urbanized young Indians: are they goal oriented? A scale-validation study of the regulatory focus questionnaire in the Indian context

Seth, Rahul Kumar (Asia Pacific Journal of Marketing and Logistics, 2012)

Purpose – The purpose of this paper is to validate the Higgins regulatory focus/goal orientation questionnaire (RFQ) in the Indian context on a sample of urbanized young Indians: one of the most important consumer segments ...

Advertising and Promotion: An Integrated Marketing Communications Perspective

Purani, Keyoor; Belch, George E; Belch, Michael A. (Tata McGraw Hill, 2013)

This book is on Advertising and Sales Promotion.

Rural Marketing—Targeting the Non-Urban Consumer

Sanal Kumar, Velayudhan (The Journal of Entrepreneurship, 2008)

Digital Libraries - Greenstone Digital Libraries: Feasibility, Features, Functionalities and the Future

Sreekumar, M.G. (2008-11-21)

Presentation made for a workshop titles "Knowledge Communities: Rising to the Performance Challenges" conducted at Kaula Lumpur Convention Centre, Kaula Lumpur, 18-20 February 2008.

Content Management Strategies for the Digital Era: Opportunities and Best Options for (learning) Organizations

Sreekumar, M.G. (2008-11-21)

Strategies on e-resources management for smart information systems

Sreekumar, M.G. (Annals of Library and Information Studies, 2012-09)

There has been a paradigm shift the world over, the way how information and knowledge is being generated, stored, accessed, disseminated and consumed. Information and communication technology (ICT) is the game changer in ...

Seamless Aggregation and Integration of Diverse Datastreams: Essential Strategies for building Practical Digital Libraries and Electronic Information Systems

Sreekumar, M.G.; Sunitha, T. (Elsevier, 2005)

In the current information environment libraries need to leverage on the latest digital technologies as well as the traditional paper technologies towards building practical digital libraries and electronic information ...

Open Access: The New Frontier Connecting the Learning Commons through Hassle-free and Seamless Scholarly Communication

Sreekumar, M.G. (TERI Press, 2008)

The developments in technology during the recent past, especially in ICTs (information and communication tools), are tremendous and the magnitude of changes that have been effecting the scholarly communication are amazing. ...

E-Journal Collection Development Prospects: The IIM Consortium Experience

Sreekumar, M.G.; Sunitha, T. (NACLIN, 2005)

Tremendous developments in digital technologies in the recent years have given an astounding boost to electronic publishing worldwide. There has been a substantial increase in the production of electronic content, trade ...

Digital Subscriptions and Content Management in the Internet Era. Information Access, Management and Exchange

Sreekumar, M.G.; Sunitha, T.; Sreejaya, P; Gangatharan, M.; Biju, R.; Noufal, P.P.; Prasanna, K. (University of Calicut, 2001)

The internet offers the wealth of opportunity for the library fraternity and the user community in terms of content enrichment, information access, dissemination, sharing, management and manipulation. The information super ...

Digital Object Identifier (DOI): An ISBN for the 21st Century

Sreejaya, P.; Sunitha, T. (Annals of Library and Information Studies, 2003)

The Internet represents a totally new environment for the exchange of schlarly literature and it requires new enabling technologies to protect both customers and publishers. Systems will have to be developed to authenticate ...

Building a Multimedia Digital Library of Audio/Video Resources Using Open Source Software and Open Digital Library Standards

Sreekumar, M.G. (UBS Publishers Distributors, 2006)

The emerging information landscape portrays a complex domain before the library fraternity with multiplicity of physical as well as digital formats in which they manifest in diverse publication types. Libraries today operate ...

An Architecture for Efficient Reource Discovery with Metadata Harvesting in a Multidisciplinary Distributed Repository

Jayan, C. Kurian; Sreekumar, M.G.; Goh, Dion Hoe-Liah; Diljit, Singh; Abdullah, Abrizah; Wheeler, Joy Lynn (The International Journal of Knowledge, Culture and Change Management, 2008)

The profusion of non-relevant information for a given query on the Web explains the pressing need for formulating ebullient strategies for pertinent Web resource discovery and retrieval. One of the major requirements for ...

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