By the 1980s many of the companies across the world had realized a new Concept- Cause Related Marketing (CRM) as a marketing strategy. Cause Related Marketing is defined as “(A) strategic positioning and marketing tool ...

In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured ...

Retail banking has undergone rapid changes with the introduction of new technology based channels and its interesting to note how people have adapted to different ways of deriving their banking needs. This study uses ...