As more and more e-retailers promise their customers that online experiences will be satisfying ones, understanding what creates a satisfying customer experience becomes crucial.Even though this understanding appears ...

There is a darker side to every individual, social group, organization and society. This paper explores the dark side of organizational identity, a construct that has been gaining importance in both research and practice. ...

Building corporate brand equity for one’s own is considered as one of the most important governance responsibilities by most of the Indian companies today. This paper is an attempt by the authors to identify the factors ...

Consumerism as a phenomenon has most commonly been examined in terms of its collective effects, positive or negative, on an economy and its constituents. Few perspectives have incorporated the negative effects of consumerism ...

A major area of concern in marketer-consumer relation is the growing influence and utilization of the credit market, an outcome of compulsive buying, which has negatively affected the consumers, leading them to unmanageable ...